Embedded analytics is the integration of analytical capabilities directly into business applications and workflows. This allows users to access relevant data and insights without having to switch between different applications or platforms.
The benefits of embedded analytics are significant. By embedding analytics capabilities directly into applications, users can make better decisions faster and with greater confidence. This can lead to improved operational efficiency, increased productivity, and better customer experiences.
Embedded analytics has numerous use cases across various industries. In healthcare, for example, it can be used to track patient outcomes, monitor medication adherence, and identify trends in patient populations. In finance, embedded analytics can help organizations identify potential fraud, detect patterns in customer behavior, and make more informed investment decisions. In retail, embedded analytics can help organizations identify buying patterns, optimize pricing strategies, and improve supply chain management.