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source: https://qlik.dev/manage/oem/
last_updated: 2026-05-27T18:16:42+01:00
---

# Overview

Qlik Cloud enables software companies to integrate powerful analytics, AI, and
data capabilities directly into their products. Whether you're an Independent
Software Vendor (ISV), Data Provider, or Digital Native Business, you can enhance
your offerings with enterprise-grade analytics without building these capabilities
from scratch.

## Who should use this guide

This playbook is for developers and architects who are planning and building a Qlik Cloud
integration into a software product. It assumes a technical background - familiarity with REST
APIs, cloud platforms, and how your existing software is structured - but no prior experience
with Qlik. Links are provided to deeper Qlik-specific documentation throughout so you can
learn as you go.

## What you'll learn

By following this playbook, you'll understand how to:

- **Design your analytics architecture** - Choose between single or multi-tenant
  approaches for enterprise-scale deployments
- **Automate tenant provisioning** - Build scalable systems to manage thousands of
  customer tenants using Qlik Automate workflows
- **Integrate Qlik Cloud** - Embed analytics directly into your application using
  APIs and SDKs
- **Secure your deployment** - Implement proper data isolation, encryption, and access
  controls
- **Customize the experience** - Brand Qlik to match your product's look and feel
- **Manage operations** - Monitor, maintain, and scale your analytics platform
- **Handle enterprise requirements** - Meet compliance, performance, and scalability
  needs
- **Control entitlements** - Automatically manage license usage and resource consumption
  across all tenants

## Hear how OEM partners build with Qlik

Hear how one of Qlik's partners uses the technology:

[![Video thumbnail](https://play.vidyard.com/y32uSvpN7yKDs24LXLkCZx.jpg)](https://play.vidyard.com/y32uSvpN7yKDs24LXLkCZx)

## Get started

If you're new to Qlik's embedded analytics capabilities, start with the [product overview](https://www.qlik.com/us/partners/partner-programs/oem-partners)
to understand the business value and use cases, otherwise, begin your OEM journey.

**Ready to start your OEM journey?** → [What is Qlik OEM & ISV](https://qlik.dev/manage/oem/what-oem)